Health conscious consumers boosting Thai beverage maker Osotspa’ sales amid pandemic

21, May. 2020

(Photo courtesy of House Osotspa Foods Co., Ltd.)
(Photo courtesy of House Osotspa Foods Co., Ltd.)

BANGKOK, NNA - Thailand’s major beverage maker, Osotspa Public Co. is seeing more demand for functional drink products from health-conscious consumers amid the new coronavirus outbreak.

Osotspa, the manufacturer of Thailand’s first energy drink Lipo, saw 26.2 percent growth in functional drinks sales to 4.6-billion-baht ($144 million) in the first three months of this year.

The total revenue in the first quarter increased 5 percent to 6.69 billion baht compared to the same quarter of last year, mainly driven by strong sales of C-Vitt vitamin c drink, M-150 energy drink, personal care goods under Babi Mild brand, and international sales, the company said last week.

C-Vitt, the principal contribution to sales growth, gained 37.1 percent, while energy drinks gained 1.2 percent, according to its financial statement released on May 14.

With better sales performance, it reported a 4.2 percent rise year-on-year in net profit of 926 million baht in the January-March period.

The rising demand for vitamin c products resulted from an increasing awareness of health among Thai people, said the company. Doctors and health experts have also encouraged the daily intake of vitamin c drinks to enhance the immune system amid the rapid increase of coronavirus patients in Thailand.

International sales in four neighboring countries -- Cambodia, Laos, Myanmar, and Vietnam -- grew by 4.1 percent on year in the first quarter. Those in other regions also increased by 17.2 percent, buoyed by growth in the Middle East.

The company revealed a plan of opening new beverage filling lines in the second half of 2020. The lines will boost C-Vitt distribution volume by 10 to 15 percent.