SoftBank arm to launch low-cost, fast internet service in Thailand

BANGKOK, NNA - Japan's SoftBank Corp. and True Internet Data Center Co. have teamed up to launch an internet exchange service, aiming to capitalize on the growing digital data traffic in the country.

BBIX Inc., a wholly owned SoftBank subsidiary, says it has established joint venture BBIX (Thailand) Co. to provide a carrier-neutral and low-latency internet exchange peering service with the local data center and cloud service provider.

The service will be available before the end of 2018.

Based on an internet exchange point, or IXP, the technology will allow five to six times faster data transmission at a 10 percent cost reduction compared to commonly used services in Thailand, Keiichi Makizono, president of BBIX, said at a press conference in Bangkok last week.

The method is "to shift from internet service provider-centric interconnection to an equal footing-based peering world" with its internet exchange platform, according to a joint statement.

The joint venture is 49 percent owned by BBIX and 51 percent by the local partner. The Tokyo-based company advanced into the Southeast Asian country as part of its overseas expansion campaign following forays into Hong Kong, Singapore and the United States.

It will initially focus on clients in Bangkok by utilizing existing facilities owned by the conglomerate while considering extending the service to other Southeast Asian nations such as Cambodia, Laos and Myanmar.

The two firms believe the joint venture will enhance Thai internet infrastructure, encourage the digital economy and attract more foreign direct investment in the country. (NNA/Kyodo)