LG Electronics to launch mosquito-repellent smartphone in India

NEW DELHI, NNA - South Korea's LG Electronics Inc. is set to launch a smartphone with "mosquito away technology" in India in a bid to leverage its miniscule market share on the back of its popular television and air conditioner models with similar features.

The K7i smartphone with a price tag of 7,900 rupees ($120), unveiled last week at India Mobile Congress 2017, can keep mosquitos at bay through a designated app that activates selected ultrasonic frequency.

It is "absolutely safe and harmless for humans," LG Electronics India Pvt. Ltd., a wholly owned local subsidiary, said in a statement. The company was "encouraged by positive responses" from local consumers to its home appliance products with similar functions, said Kim Ki Wan, managing director of the subsidiary.

Around 95 percent of the Indian population lives in areas at risk of malaria. Annually, more than 100 million blood slides are examined for the disease in the country, with around one million cases reported, according to the World Health Organization.

"As a responsible brand, we would like to introduce products based on Indian consumer insights," Kim added.

Tarun Pathak, senior analyst at Counterpoint Technology Market Research, which tracks the mobile phone market in India, told NNA that such a move, however, may not help the company push its smartphone sales in the country dominated by another South Korean brand Samsung with a market share of around 28 percent and Chinese brands. (NNA/Kyodo)