Inagora begins "Saburomaru" Japanese whisky sales on China's Tmall

11, Oct. 2021

Photo shows page designs of the online
Photo shows page designs of the online "Saburomaru" Japanese whisky brand flagship store launched on China's leading Tmall platform. (Photo courtesy of Inagora Inc.)

TOKYO, NNA - Japanese cross-border e-commerce startup Inagora Inc. is operating an online flagship store for Japanese whisky brand "Saburomaru" on China's leading Tmall platform run by Alibaba Group Holding Ltd.

The Saburomaru flagship shop, launched in late August, sells six whisky products made by Saburomaru Distillery of Wakatsuru Shuzo Co., based in Toyama Prefecture in the Hokuriku region on the Sea of Japan coast, the Tokyo-based company said.

The distillery is the first Japanese whisky brand to open a store on the Tmall platform, according to Inagora, which operates the cross-border EC platform Wandou specializing in Japanese products for Chinese customers.

Only seven other whisky brands have shops on Tmall, including Macallan, Johnnie Walker and Jack Daniel's, it said.

According to a report released by Japan's National Tax Agency, whisky exports in 2020 grew 39.4 percent from the previous year, with those to China topping the country-by-country list.

Against that backdrop, Inagora will try to expand its sales channels in China, chiefly online but also at restaurants and upscale supermarkets, a company official told NNA. (NNA/Kyodo)