Sushi restaurant chain Sushiro expands H.K. network despite pandemic

09, Apr. 2020

Image by Jumi Kang from Pixabay
Image by Jumi Kang from Pixabay

HONG KONG, NNA - Major Japanese sushi restaurant chain operator Sushiro Global Holdings Ltd. is expanding its operations in Hong Kong despite the ongoing coronavirus crisis.

Its wholly owned subsidiary, Sushiro Hong Kong Ltd., opened its third conveyer belt-style sushi outlet at Lai Sun Commercial Centre in Kowloon's Lai Chi Kok district on Monday.

It also plans to open another store in Wong Tai Sin, also in the Kowloon area, at the beginning of June, the Osaka Prefecture-based firm said.

The performances of the first and second restaurants in Hong Kong remained strong in the second half of last year, a Sushiro spokeswoman in Osaka told NNA on Wednesday, adding Sushiro hopes annual sales of the third and fourth outlets will each top 330 million yen ($3 million).

Sushiro made its Hong Kong debut last August and drew up plans to launch the third outlet about six months ago during the massive street protests.

Its network expansion comes as the Hong Kong restaurant sector in the first three months of this year suffered a 25.1 percent drop in sales from a year ago to HK$23.6 billion ($3 billion), according to a report released Tuesday by real estate consulting firm Cushman & Wakefield.

But the spokeswoman expressed Sushiro's confidence in Hong Kong despite the coronavirus scare, saying, "The Hong Kong market is strong and we believe it will overcome in the future." (NNA/Kyodo)